Stage 1 - Describe Your Client

My client is KFC which is an international company and it is an subsidiary of 'Yum! Brands' who also owns the 'Pizza Hut' and 'Taco Bell'. KFC is a fast food restaurant chain that specializes in fried chicken.

I have recently been employed by their marketing team because they have asked me to create a Radio Commercial to advertise KFC and one of their products specifically. I have complete creative control over this commercial and therefore I will be able to show the company my skills. They have given me no formal guidance on what to include therefore I do not have a budget or specific requirements expect that it can be no more than 30 seconds in length. I will use contacts that I have from my media course and background. I have decided that my target audience will be teenagers and above from both genders because I feel that anyone could eat KFC expect younger children, especially the spicy bites that I am advertising. My unique selling point (USP) is that I will include 'buy one get one half price for this week only'. I am also going to specify about 'DareDevil Bites' (different flavoured spicy bites) because this is a new product that they have recently released and therefore my target audience may not be aware of this.